Earlier this month, Team Looloo was at AMPLIFY festival to talk to the masses more about the importance of sanitation issues and how Looloo Paper could help everyday consumers make a simple but big impact just by switching their usual toilet paper to a Looloo roll. In this very special (and much anticipated with baited breath no doubt!) blog entry, our Social Media intern Winnie talks to our Ambassador Programme intern Linda about her experience at AMPLIFY festival and running around in Mario plumber costumes.
W: Hi Linda, could you tell us what the AMPLIFY festival was about?
L: In AMPLIFY’s own words, “Amplify Festival 2013 actsas a petri dish for exploring: business innovation, skills, culture, leadership, disruptive technologies and marketplace trends.” It’s basically a huge interactive showcase between businesses and attendees.
W: And what was AMPLIFY like for Team Looloo?
L: When I think about AMPLIFY, I remember being very far out of my comfort zone. It was definitely a great learning experience for all of us – learning to ‘sell’ your product to other people and helping them to understand just what exactly it is that Looloo Paper is all about. But I do believe that our genuine passion for what wedo and what we stand for helped us most of the way.
W: You were all running around in cute little Mario Luigi costumes! How did that idea come about?
L: We had a huge brainstorm session in May about props, use of exhibition space and costumes. There was an idea from the start about dressing up as plumbers and carrying plungers. Then someone mentioned Mario brothers, albeit as a passing joke, but it stuck!
W: Did you get a lot of comment on your costumes?
L: We got a lot of attention because of our Luigi outfits, not to mention our awesome toilet smack in the middle of our exhibition space. We were also walking around with toilet rolls, as you do, of course. Naturally, that really got people interested in what we were up to and after we had talked to them, they LOVED the concept of Looloo Paper.
W: So what did Team Looloo do at AMPLIFY? How did you guys go about selling toilet paper?
L: We had some fun taking photos with people and playing with props, but we also had some serious conversations with people about the issue of diarrhoea and sanitation. It felt great to actually create awareness about it! Some people were very surprised to know that diarrhoea in fact kills more people than Malaria, AIDS and HIV combined.
W: Did you face any trouble or hesitation from people when you were selling your toilet paper at AMPLIFY?
L: Well, a lot of people thought that recycled toilet paper is only made from used toilet paper and so they got really grossed out by the idea. But we were able to put that misconception to rest! The truth is that recycled toilet paper is just made from recycled paper with no nasty chemicals, which is not just really good for you but it’s also good for the environment.