Team Looloo at AMPLIFY

Earlier this month, Team Looloo was at AMPLIFY festival to talk to the masses more about the importance of sanitation issues and how Looloo Paper could help everyday consumers make a simple but big impact just by switching their usual toilet paper to a Looloo roll.  In this very special (and much anticipated with baited breath no doubt!) blog entry, our Social Media intern Winnie talks to our Ambassador Programme intern Linda about her experience at AMPLIFY festival and running around in Mario plumber costumes.

W: Hi Linda, could you tell us what the AMPLIFY festival was about?

L: In AMPLIFY’s own words, “Amplify Festival 2013 actsas a petri dish for exploring: business innovation, skills, culture, leadership, disruptive technologies and marketplace trends.”  It’s basically a huge interactive showcase between businesses and attendees.

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W: And what was AMPLIFY like for Team Looloo?

L: When I think about AMPLIFY, I remember being very far out of my comfort zone.  It was definitely a great learning experience for all of us – learning to ‘sell’ your product to other people and helping them to understand just what exactly it is that Looloo Paper is all about.  But I do believe that our genuine passion for what wedo and what we stand for helped us most of the way.

W: You were all running around in cute little Mario Luigi costumes!  How did that idea come about?

L: We had a huge brainstorm session in May about props, use of exhibition space and costumes.  There was an idea from the start about dressing up as plumbers and carrying plungers.  Then someone mentioned Mario brothers, albeit as a passing joke, but it stuck!

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W: Did you get a lot of comment on your costumes?

L: We got a lot of attention because of our Luigi outfits, not to mention our awesome toilet smack in the middle of our exhibition space.  We were also walking around with toilet rolls, as you do, of course.  Naturally, that really got people interested in what we were up to and after we had talked to them, they LOVED the concept of Looloo Paper.

W: So what did Team Looloo do at AMPLIFY?  How did you guys go about selling toilet paper?

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L: We had some fun taking photos with people and playing with props, but we also had some serious conversations with people about the issue of diarrhoea and sanitation.  It felt great to actually create awareness about it!  Some people were very surprised to know that diarrhoea in fact kills more people than Malaria, AIDS and HIV combined.

W: Did you face any trouble or hesitation from people when you were selling your toilet paper at AMPLIFY?

L: Well, a lot of people thought that recycled toilet paper is only made from used toilet paper and so they got really grossed out by the idea.  But we were able to put that misconception to rest!  The truth is that recycled toilet paper is just made from recycled paper with no nasty chemicals, which is not just really good for you but it’s also good for the environment.

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The Butterfly Effect of a Single Roll

In The Sound of Thunder, the demise of a single butterfly in prehistoric times led to subtle but significant changes in the course of human history.  Can something so small and seemingly inconsequential really make such a big and everlasting impact?

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Yes.

When you subscribe to Looloo Paper, the proceeds we receive go straight into investing in NGO’s fight against diarrhoeal diseases in developing countries, and the improvement of sanitation conditions.

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Did you know that for every $1 invested in water, hygiene and sanitation, $8 is returned in increased productivity? Preventing water-related diseases also means preventing the 433 million school days worldwide that will otherwise be lost.

Talk about getting your money’s worth… so let’s feel good and do good today.

Hell yes!

The Universe Believes in Looloo Paper!

ImageHave you heard the latest buzz?

This is just absolutely boggling the minds of everyone at Looloo HQ right now!

So….get this. At Looloo Paper, we share an office with 3 other businesses who all live in Bondi….that means we all catch the bus 333 to our office at 333 George Street….where we work on Looloo, directly across the street from Lulu Lemon, with an intern named Lulu!

Best of all?  We just found out that there’s an average of 333 squares on a toilet roll.

BAM!

Mind blown.

Synchronisation in numbers.  The universe believes in Looloo Paper.  Do you?  It’s a sign, so sign up now!

Psst… There’s a new kid on the (porcelain) block!

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Over here at Looloo Paper HQ, we’ve been busy tinkering away to bring to you a revolutionary new way to feel good and do good that will change the world right from your home.

Sound interesting? Why thank you, we think so too.

To be the first to hear about our launch, signup here. Sydney, we’ll have splashdown real soon!