Team Looloo at AMPLIFY

Earlier this month, Team Looloo was at AMPLIFY festival to talk to the masses more about the importance of sanitation issues and how Looloo Paper could help everyday consumers make a simple but big impact just by switching their usual toilet paper to a Looloo roll.  In this very special (and much anticipated with baited breath no doubt!) blog entry, our Social Media intern Winnie talks to our Ambassador Programme intern Linda about her experience at AMPLIFY festival and running around in Mario plumber costumes.

W: Hi Linda, could you tell us what the AMPLIFY festival was about?

L: In AMPLIFY’s own words, “Amplify Festival 2013 actsas a petri dish for exploring: business innovation, skills, culture, leadership, disruptive technologies and marketplace trends.”  It’s basically a huge interactive showcase between businesses and attendees.

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W: And what was AMPLIFY like for Team Looloo?

L: When I think about AMPLIFY, I remember being very far out of my comfort zone.  It was definitely a great learning experience for all of us – learning to ‘sell’ your product to other people and helping them to understand just what exactly it is that Looloo Paper is all about.  But I do believe that our genuine passion for what wedo and what we stand for helped us most of the way.

W: You were all running around in cute little Mario Luigi costumes!  How did that idea come about?

L: We had a huge brainstorm session in May about props, use of exhibition space and costumes.  There was an idea from the start about dressing up as plumbers and carrying plungers.  Then someone mentioned Mario brothers, albeit as a passing joke, but it stuck!

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W: Did you get a lot of comment on your costumes?

L: We got a lot of attention because of our Luigi outfits, not to mention our awesome toilet smack in the middle of our exhibition space.  We were also walking around with toilet rolls, as you do, of course.  Naturally, that really got people interested in what we were up to and after we had talked to them, they LOVED the concept of Looloo Paper.

W: So what did Team Looloo do at AMPLIFY?  How did you guys go about selling toilet paper?

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L: We had some fun taking photos with people and playing with props, but we also had some serious conversations with people about the issue of diarrhoea and sanitation.  It felt great to actually create awareness about it!  Some people were very surprised to know that diarrhoea in fact kills more people than Malaria, AIDS and HIV combined.

W: Did you face any trouble or hesitation from people when you were selling your toilet paper at AMPLIFY?

L: Well, a lot of people thought that recycled toilet paper is only made from used toilet paper and so they got really grossed out by the idea.  But we were able to put that misconception to rest!  The truth is that recycled toilet paper is just made from recycled paper with no nasty chemicals, which is not just really good for you but it’s also good for the environment.

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Not Your Usual Crafternoon! (Part 2)

Hello hello and welcome back!

Earlier this week we showed you how we kicked off our last Crafternoon, with a lively game of Wizards, Giants and Midgets that you can play too.  How did you go?

After we got pumped up and psyched following our game of Wizards, Giants and Midgets, we got down to business brainstorming for our participation in the upcoming Amplify Festival.  Oh yes, Team Looloo is very pleased to announce that we will be at this year’s Amplify Festival in June!

Held from 3-7 June, the Amplify Festival is our opportunity to showcase Looloo Paper to prospective corporate business executives.  Our challenge is to impress, inspire and educate our audience with a space of only 1.5 x 2m and less than 30 seconds.  Impossible?

Impossible

Come through a toilet seat entrance and a forest of toilet paper trees, and try your hand at throwing the world’s sanitation problems down the loo (literally).  From vanilla sponge cake in the style of a loo roll to a game of Looloo Twister, our creative geniuses are working hard to make this one memorable debut.

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The Looloo Grand Prize for Creativity this Crafternoon went to the very awesome Ben who came up with the idea of a life-size cut out of our mascot (known affectionately around the office as Noodleman), so that anyone can stand behind it, have their photo taken and be a hero too.

Wanna catch our Chief Executive Optimist Avis at Amplify Festival?  Go here!