Let’s talk crap.
Diarrhoeal diseases such as cholera, dysentery and typhoid are deadly, killing an estimated two million people each year. The majority are children under the age of 5, and approximately 94% of all diarrhoeal disease occurrences are preventable, through WASH program intervention.
These diseases are mainly faecal-orally transmitted, through the consumption of contaminated food and water. And while huge progress has been made to ensure clean water supply for communities in developing countries, sanitation issues are just as important and perhaps more difficult to address. Changing behaviours such as open defecation help to break a vicious cycle of poverty, violence and disease.
We need to talk crap.
Sanitation is often overshadowed by water campaigns, despite being a critical issue. Maybe as humans, it’s regarded as a sort of taboo, driven by our natural disgust and aversion towards anything and everything regarding poo? Still, the statistics don’t lie. We need to talk crap. We need to talk sanitation.
Let’s do crap!
Change can begin with awareness and then furthered by taking action. And it can all be as simple as making a simple switch from choosing regular toilet paper to Looloo Paper – all of our proceeds go straight into investing in better sanitation in developing countries.
Yes, you can wipe out disease with every roll!
Holy crap! Sign me up now.